László Jobbágy

Digital Success Programme

László Jobbágy is Managing Director of Digital Success Nonprofit Ltd in Hungary. Originally an IT engineer, he has been working for the government of Hungary for more than ten years. László has managed projects, led the Department for Public Administration Development and Strategic Planning at the Prime Minister’s Office and has been an IT consultant for nearly all ministries and several public bodies, including the Directorate General for Audit of European Funds. He has been the IT security officer for the National Healthcare Services Center and the Prime Minister’s Government Office.

Digital Success Nonprofit Ltd is a state-owned company responsible for the Digital Success Programme, the most comprehensive digitisation strategy in Hungary. Its key areas of operation are the digitisation of education and child protection, elevating the competitiveness of Hungarian digital enterprises and the modernisation of public administration. The Digital Success Programme is also responsible for several sectoral strategies, in particular digital agriculture, sport and logistics as well as reacting to rapidly growing technology areas such as smart cities, 5G, AI and blockchain, channelling them to the government.

The main aspect of the Digital Success Programme is that digitisation is not only a matter of competitiveness but also a matter of sovereignty. We must utilise the benefits of technology so that we remain in charge of ourselves - our lives, our data, our culture. It is hard to assess all the effects of the rushing world around us and the state has a bigger responsibility than ever to keep their citizens safe. This can only be achieved by gaining public trust.

The above mentioned skills and experiences entitle him to be nominated as a Digital Champion of Hungary from 12 March 2019.


Digital Champions are ambassadors for the Digital Single Market, appointed by their Members States to help every European become digital. The Member States appoint Digital Champions, who help everyone get digital. They are all creative and motivated people who lead innovative projects in ICT education, digital inclusion, access and e-government. Many actively promote the development of digital skills and entrepreneurship by young people, helping tackle youth unemployment by sharing innovative ideas which have worked in their own country.

László Jobbágy's performances

02 Oc

Panel IV

The Present and Future of 5G

A Glimpse into the Future